Taylor, Ruth-Lesher; Becerra, Rudy; Stuart-Alvarado, Patricia; Case, Spencer-A.
(Palgrave Macmillan Ltd.Reino Unido, 2009)
Today, the securitization industry is international in scope, large and rapidly growing, and the nature of it has changed to become largely intellectual property (IP) and future flow based. Brand securitization, one type ...