Resumen:
The objective of the research is to analyze the most common barriers to a successful
digital transformation. The research is based on case studies and industry papers to find the top barriers to a successful digital transformation. The findings show that cultural issues, the presence of archaic IT systems and applications, the lack of digital skills, and the lack of clear leadership vision are the top barriers. To conclude, a roadmap for digitalization of business is provided as a response to those businesses looking for setting the foundations for a successful digital transformation. This roadmap starts with the business needs and goes to escalation once the benefit is proven.